Summary
Phe Ledwell is a versatile WordPress developer and founder with over a decade of experience building high-performance, bespoke WordPress and WooCommerce sites using Oxygen Builder, Breakdance, ACF and WP All Import, plus white-label development and support for design agencies. Based in Norfolk, UK, Phe also serves as a Senior Support Specialist for Soflyy, contributing fixes, testing releases, and improving product documentation for tools like Oxygen and Breakdance. Parallel to web work, Phe founded Eat More Plants and practices as a qualified plant-based nutritionist, offering evidence-led coaching for individuals and athletes on whole-food vegan eating. Comfortable switching between code and client consultations, Phe focuses on clarity, sustainability, and practical solutions—whether optimising site performance or resolving fatigue and endurance fuelling. A background running small businesses and IT consultancy gives Phe uncommon fluency across development, hosting, support workflows and real-world product launches.
10 years of coding experience
11 years of employment as a software developer
High School, GCSE's, A-C, High School, GCSE's, A-C at Sudbury Upper School