Phil Crumm is a seasoned technology and business leader with 17 years of experience scaling engineering and delivery organizations to global impact. He currently leads Fueled's 220-person Content Solutions practice, transforming enterprise publishing into AI-empowered, revenue-driving content platforms and owning eight-figure P&Ls. His career began as an engineer at Automattic supporting major publishers and evolved through strategic leadership roles at 10up, where he helped double revenue and shepherded a merger into Fueled. Phil blends deep technical credibility across CMS ecosystems (WordPress, Webflow, Sanity, Payload) with commercial pragmatism—designing GTM strategies, forecasting models, and repeatable capabilities that compound over time. He’s obsessive about operational leverage, having built automation for his wife’s 8.5M+ follower media business to scale without headcount growth. Based in Grand Rapids, he’s a practical, hands-on executive who enjoys solving complex content and publishing problems at enterprise scale.
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