Summary
Philipe Farias is a strategic marketing and communications leader with 17 years of experience shaping brand, performance and digital transformation across the automotive sector and public administration. Currently serving as Assessor Especial at the Secretaria de Estado de Turismo do DF and Head of Marketing at Grupo V12 Motors, he blends long-term vision with data-driven growth tactics to elevate brand equity and customer experience. He has led multi-brand operations including Volkswagen, Suzuki and KIA, driving performance marketing, CRM automation and BI-backed decisions that scale acquisition and retention. As an entrepreneur running 8K Estúdio, he pairs creative leadership with hands-on execution in content and digital projects. Based in Belo Horizonte, Philipe leverages managerial studies in Processos Gerenciais to translate strategy into measurable outcomes and is quietly building uronaproject.org to explore a longer-term public-facing initiative.
17 years of coding experience
Processos Gerenciais, Processos Gerenciais at UniCEUB - Centro Universitário de Brasília