Summary
Phoebe Song is a New York–based fashion marketing professional with 10 years of experience crafting influencer, creator, and PR strategies that connect brands to audiences through storytelling and strong visual sensibilities. Currently leading Global Influencer and Creator Marketing at Coach, she combines hands-on sample logistics and showroom operations with data-informed campaign work, honed across roles at GANNI, 3.1 Phillip Lim, and STYLE PR. Her background blends digital marketing, wholesale, and editorial experience—she’s comfortable moving between high-touch VIP fittings and scalable social campaigns. A Parsons Fashion Management master’s candidate with practical training from FIDM, Phoebe is notable for improving operational workflows (digital inventory transitions, sample tracking) that increase efficiency behind the scenes. She brings a bilingual, cross-cultural perspective from managing campaigns and content for Western and Asian platforms, making her adept at growing global brand relevance.
10 years of coding experience
Bachelor's degree, Digital Marketing, Bachelor's degree, Digital Marketing at FIDM
Master Professional Studies, Fashion Management, Master Professional Studies, Fashion Management at Parsons School of Design - The New School
Chinese, English