Summary
Phuong Nguyen is a Growth Manager and Business Intelligence leader with nine years of experience driving data-informed growth in Ecommerce and Fintech, currently leading growth initiatives at ZaloPay. She has a strong track record of turning analytics into action—building BI roadmaps, pricing models for gamification, and frameworks that accelerate campaign optimization for marketing and C-level stakeholders. Phuong combines hands-on analytics (fraud detection, CLV and promotion-sensitivity models) with product thinking, having acted as product owner for in-house BI and CRM solutions. She mentors teams and cultivates ownership, consistently improving cost efficiency and retention through targeted CRM, A/B testing, and machine learning features like early churn detection. Based in Ho Chi Minh City with a finance degree from the University of Economics HCMC, she is equally comfortable aligning marketing budgets with finance as she is translating complex data into operational playbooks. An often-overlooked strength: she bridges technical, marketing, and finance teams to turn operational pain points (e.g., ad fraud and manual reporting) into automated, scalable systems.
9 years of coding experience
1 year of employment as a software developer
Bachelor's degree, Finance, Bachelor's degree, Finance at University Of Economics Ho Chi Minh City
Le Quy Don High School for The Gifted Binh Dinh
Vietnamese, English