Phuong Vu
Lifecycle Campaign Developer at Confidential
Old Toronto, Ontario, Canada
Summary
🤩
Rockstar🎓
Top SchoolPhuong Vu is a data-driven marketing technologist with 11 years of experience building and scaling personalized, multi-channel digital marketing programs across email, mobile, and web. With a Finance degree from UBC and roles spanning lifecycle marketing, CRM operations, and marketing intelligence (including positions at Kraken and Morningstar), she connects analytical rigor with creative messaging to drive measurable business growth. She’s practiced in leveraging ESPs and martech stacks to automate customer journeys and improve campaign efficiency while maintaining a solution-oriented mindset. Phuong pairs hands-on operations experience with a knack for exploring creative approaches that deepen brand-customer relationships. Outside work she’s a classically trained pianist and avid traveler, a detail that surfaces in her thoughtful, human-centered approach to customer experience. Based in Toronto, she enjoys HIIT, baking, and deep dives into internet culture, which often inspire unconventional marketing ideas.
11 years of coding experience
2 years of employment as a software developer
Bachelor of Commerce - BCom (Honours), Finance, Bachelor of Commerce - BCom (Honours), Finance at The University of British Columbia
Chinese, English, Vietnamese, French
Github Skills (61)
mvc10
rails10
hotel-booking10
ruby10
html10
activerecord10
ruby-on-rails10
shopify9
polaris9
spree8
isomorphic-react8
dm8
hsts8
content-security-policy8
cookie8
Programming languages (7)
Github contributions (5)
phuongvu/knox
Feb 2015 - Jan 2017
Contributions:2 PRs, 2 pushes, 2 branches in 1 year 11 months
knockrecordsarduinosensorarduino-project
phuongvu/node-rpi-rgb-led-matrix
Dec 2015 - Apr 2016
Contributions:11 pushes in 3 months
rpi-rgb-led-matrixrpinode-redledrgb-led
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