Summary
Pierluigi Rosa is a Senior Staff Experience Designer based in the San Francisco Bay Area with 13 years of practice blending interaction design, prototyping, and systems thinking across products and physical spaces. He has led HMI and immersive experience teams at NIO and contributed interaction and prototyping work at Apple and Humane, now shaping product experience at Airbnb while co-founding studio LUFF. Pierluigi combines deep technical fluency (C++, real-time web, Unity) with a strong design research background and a track record of teaching emerging-technology studios at institutions like UC Berkeley and CIID. He founded binaryfutures and created Tramontana, a platform for interactive spaces, signaling a persistent interest in tooling that turns speculative concepts into tangible prototypes. Known for exploring novel interfaces as design material, he moves smoothly between consulting, in-house product work, and academic settings to influence both industry and pedagogy.
12 years of coding experience
2 years of employment as a software developer
Master of Arts - MA Interaction Design, Master of Arts - MA Interaction Design at Copenhagen Institute of Interaction Design
Master of Science (M.Sc.) Computer Software Engineering, Master of Science (M.Sc.) Computer Software Engineering at Politecnico di Milano
ASP Diploma Innovation management, ASP Diploma Innovation management at Alta Scuola Politecnica
Master of Science (M.Sc.) Cinema and Media Engineering, Master of Science (M.Sc.) Cinema and Media Engineering at Politecnico di Torino