Polina Kuznetsova
Marketing Specialist at SilkCut Underwear
New York City Metropolitan Area United States
Summary
🤩
Rockstar🎓
Top SchoolPolina Kuznetsova is a marketing specialist with a decade of experience building growth-focused digital strategies and hands-on content across DTC, e-commerce, and startup environments in the New York metro area. She combines data-driven channel optimization (Klaviyo, Google Ads, SEO) with creative content production—shooting and editing original photography and video—to drive acquisition and retention. Polina has led multi-channel campaigns for brands from early-stage subscriptions to established pet supplement companies, and she scaled GRAB Coffee to 500 paid customers in three months through targeted growth tactics. A self-starter comfortable with operations, brand design, and influencer partnerships, she also co-founded a consumer app and ran end-to-end e-commerce launches on Shopify. Unusually for a marketer, she contributes to open-source PHP tracing projects, demonstrating technical curiosity and an ability to improve backend tooling for observability. Polina is seeking to apply her blend of creative marketing and technical problem-solving to a full-time role starting January 2023.
10 years of coding experience
4 years of employment as a software developer
Bachelor's degree, BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES, Bachelor's degree, BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES at Pace University - Lubin School of BusinessHigh School Diploma, High School Diploma at Viewpoint School (Calabasas, CA)
English, Russian, Spanish
Github Skills (14)
c1710
php10
opentracing10
c1110
trace10
curl10
tracer10
back-end-development10
zipkin10
debug9
debugging9
http9
docker8
dockers8
Programming languages (7)
Github contributions (5)
chuan-yun/Molten
Jul 2017 - Jan 2020
php probe for zipkin and opentracing
Role in this project:
Back-end Developer
Back-end DeveloperContributions:96 commits, 65 PRs, 128 pushes in 2 years 5 months
Contributions summary:Polina's contributions focused on implementing tracing functionality for PHP applications, specifically for Zipkin and OpenTracing. They added and modified code to instrument PHP's cURL extension for tracing HTTP requests and responses, implemented a status endpoint to expose metrics, and integrated support for different tracing backends, including logging and HTTP collectors. The user also refactored and improved the project's structure.
probephptraceopencensusopentracing
Qihoo360/phptrace
Dec 2016 - Aug 2017
A tracing and troubleshooting tool for PHP scripts.
Role in this project:Backend Developer
Backend DeveloperContributions:7 commits, 4 PRs, 1 push in 7 months
Contributions summary:Polina primarily contributed to the `qihoo360/phptrace` repository by adding and modifying features related to filtering and tracing PHP scripts. Their work included implementing a filter module and making changes to address potential memory leaks, indicating a focus on improving the tool's functionality and stability. The user also formatted the code to enhance readability and maintainability. This suggests a focus on core PHP tracing functionality and performance improvements.
troubleshootingphp-scriptsphptracingtrace
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