Managing Director, Flywheel UK (Commerce & Retail Media) at The Guide Dogs for the Blind Association
London, England, United Kingdom
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Summary
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Senior
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Top School
Prateek Gupta is a commercially-driven transformation executive with 15+ years of experience building and scaling omnichannel commerce and retail media capabilities across agency and retail environments. As Managing Director of Flywheel UK at Omnicom, he launched a high-growth retail media practice from scratch, owning P&L, GTM, partnerships and integrated measurement frameworks that move beyond ROAS into incrementality and causal measurement. Previously at Amazon he led multi-hundred-million-euro category P&Ls and pan‑EU payment product expansion, designing repeatable launch and growth playbooks that tied advertising to retail outcomes. He combines strategic vision with operational depth—hiring and mentoring teams, integrating post‑acquisition capabilities, and aligning senior stakeholders around clear growth narratives. A Cannes juror and non‑executive director for a major UK charity, he brings creative-commercial thinking and a commitment to inclusive leadership that reshaped hiring and culture.
8 years of coding experience
4 years of employment as a software developer
Master of Business Administration (MBA), Exchange Scholar, Master of Business Administration (MBA), Exchange Scholar at Cornell Johnson Graduate School of Management
London School of Economics and Political Science
AISSCE (Science with computers), AISSCE (Science with computers) at Delhi Public School - Vasant Kunj
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Prateek Gupta - Managing Director, Flywheel UK (Commerce & Retail Media) at The Guide Dogs for the Blind Association