Prateek Pattanaik
Group Head - Investment at WPP Media
Bhubaneshwar, Odisha, India
Summary
👤
Senior🎓
Top SchoolPrateek Pattanaik is a media investment leader with 9 years of experience crafting data-driven media plans and integrated campaign strategies for major brands across digital and offline channels. Currently Group Head - Investment at WPP Media, he combines hands-on media buying, ad operations, and analytics to optimize performance and deliver measurable business outcomes. His background spans agency roles from tactical ad ops to strategic digital planning, giving him a 360° view of campaign lifecycle, budgeting, and cross-channel attribution. Known for blending creative vision with rigorous reporting, he routinely translates web analytics into actionable optimizations and reconciles complex media invoices. Based in Bhubaneswar, he also brings a curious, multidisciplinary edge—pursuing music, research, and authorship outside the agency world—which informs his unconventional approach to audience engagement.
9 years of coding experience
4 years of employment as a software developer
Bachelor's degree Instrumentation and Electronics Engineering, Bachelor's degree Instrumentation and Electronics Engineering at Odisha University of Technology and Research
Github Skills (5)
audio-recording6
audio4
python3
recording3
odoo2
Github contributions (5)
pattaprateek/pattaprateek.github.io
Feb 2017 - Apr 2019
Contributions:17 pushes, 1 branch in 2 years 2 months
pattaprateek/Kathabhidhana
Mar 2017 - Mar 2017
Contributions:33 pushes in 1 day
pythonodooaudio-recordingaudiowords
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