Summary
Pratik Barjatiya is a Senior Product Manager with 10+ years of experience building customer-centric digital products across e-commerce, retail and fintech, currently leading customer experience and loyalty initiatives at Aldar in Dubai. He has launched end-to-end loyalty apps, digital gift cards and integrated Salesforce Marketing Cloud, and previously drove features that added AED 45M ARR and halved BNPL NPA at major platforms. Pragmatic and data-informed, he blends hands-on product discovery, UX optimization and agile delivery with deep technical familiarity (SFCC, PIM, OMS, APIs) to ship scalable solutions. Known for turning complex stakeholder landscapes into prioritized roadmaps, he pairs marketing instincts from an MBA with engineering roots to reduce costs and measurably boost retention and NPS. An under-the-radar strength is his track record of operationalizing loyalty and payments programs at scale—impacting millions of users while keeping implementation practical.
10 years of coding experience
6 years of employment as a software developer
Master of Business Administration (M.B.A.) Marketing, Master of Business Administration (M.B.A.) Marketing at S P Jain School of Global Management
High School Science, High School Science at Ramniranjan Podar Sr Sec School
Bachelor of Technology; VITU Electronics & Communications, Bachelor of Technology; VITU Electronics & Communications at Vellore Institute of Technology
English, Hindi