Preston So is a commercial and product executive who blends 22 years of software experience with deep expertise at the intersection of content, design, and code, currently serving as Chief Commercial Officer at React Bricks. He has 11 years of leading multinational, cross-functional teams and has repeatedly translated visionary content and CMS concepts into revenue-driving products for enterprises and platform vendors. Author of several authoritative books on content and decoupled architectures and founder of the Decoupled Days conference, he pairs thought leadership with hands-on product launches—from Universal CMS and JavaScript SDKs to AI and CLI tooling. Prestons track record includes shaping developer and DX strategy at Oracle and dotCMS, and inventing category concepts that doubled ACV for major customers. He is multilingual on the speaking circuit, edits for A List Apart, and serves nonprofit and community causes including Lambda Literary and Blasian March. Unexpectedly for a product executive, his academic background in linguistics and multilingual experience inform a practical focus on multimodal accessibility and conversational design.
11 years of coding experience
14 years of employment as a software developer
A.B. Linguistics and Government, A.B. Linguistics and Government at Harvard University
Welsh, Welsh at Prifysgol Aberystwyth University
English Mathematics Spanish, English Mathematics Spanish at University of Colorado Colorado Springs
Build blazing fast, modern apps and websites with React
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Preston So - Chief Commercial Officer at Decoupled Days