Summary
Priya Badger is a product leader with 12 years of experience building consumer-facing, ML-enabled experiences that drive retention and revenue, currently leading Yelp’s AI assistant and AI upskilling efforts. She has scaled personalization and search/discovery at Gopuff to deliver major conversion wins and multimillion-dollar uplift, and previously grew subscription revenue and retention as Chief Product Officer at Codeverse. Priya blends technical fluency from a Dev Bootcamp and engineering master’s with strategic rigor from an MBA at Kellogg, enabling her to partner effectively with engineering, design, and data science teams. She has a track record of launching product-led growth motions, running high-velocity experimentation, and improving unit economics through pricing and trial optimization. A founder at heart, she built and monetized a marketplace during her MBA and consistently brings an operator’s bias to measurable outcomes. Based in Falls Church, VA, she combines startup grit with enterprise-scale program management across consumer tech and education.
12 years of coding experience
10 years of employment as a software developer
Master of Engineering Management (MEM) Design and Innovation, Master of Engineering Management (MEM) Design and Innovation at Northwestern University - McCormick School of Engineering
N/A Economics Political Science, N/A Economics Political Science at University of Oxford
Canterbury School
BA Economics Magna Cum Laude, BA Economics Magna Cum Laude at Washington University in St. Louis
Ruby on Rails HTML CSS Javascript jQuery, Ruby on Rails HTML CSS Javascript jQuery at Dev Bootcamp
Kellogg School of Management