Priyanka Sethi
Senior E-Commerce Marketing Manager at Xiaomi India Technologies Private Limited
Bengaluru, Karnataka, India
Summary
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Senior🎓
Top SchoolPriyanka Sethi is a senior e-commerce marketing leader with 12 years of experience driving growth, D2C strategy, and performance marketing across consumer tech, media, and e-commerce. At Xiaomi India she has led site merchandising, CRM automation, and GTM for flagship launches that consistently moved revenue and improved repeat rates, and previously managed multi-million-dollar acquisition budgets at Pocket FM. Her strengths lie in funnel optimization, data-driven experimentation, and building scalable CRM journeys that lift retention while keeping CAC/ROAS efficient. Known for cross-functional execution, she combines hands-on campaign ops with SEO and lifecycle strategy to capture both short-term sales and long-term organic visibility. An entrepreneur at heart—having run a curated D2C footwear platform—she brings operator instincts to large-brand ecommerce. Based in Bengaluru, she focuses on measurable business impact through systems and repeatable playbooks.
12 years of coding experience
6 years of employment as a software developer
Bachelor of Business Management , Business, Management, Marketing, and Related Support Services, Bachelor of Business Management , Business, Management, Marketing, and Related Support Services at Center for Management Studies(CMS)Bachelor's Degree, Bachelor's Degree at Center for management studies, Jain UniversityMaster of Business Administration (MBA), Marketing/Marketing Management, General, Master of Business Administration (MBA), Marketing/Marketing Management, General at IBS HyderabadHigher Secondary, Commerce, Higher Secondary, Commerce at Vidya Devi Jindal School, Hissar
Github Skills (3)
jazz9
idris7
creative-commons7
Programming languages (1)
Github contributions (5)
prynksethi/mywebsite
Apr 2014 - May 2014
Contributions:4 commits in 27 days
prynksethi/web-site
May 2015 - Jul 2015
Contributions:18 pushes, 1 branch in 1 month
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