Summary
Putra Mahendra is a product strategist with 8 years of cross-disciplinary experience blending marketing, brand design, and product thinking to create data-informed solutions that elevate customer experience. Currently at SVASTIRA, he leverages a background in marketing management and senior graphic design to translate user insight and creative direction into measurable product strategies. His track record includes leading brand activations and digital campaigns across GMEDIA Group and hands-on content and technical support for HRIS products, giving him a rare mix of creative, operational, and technical empathy. Known for turning brand identity into product advantage, he often bridges gaps between design teams, marketers, and engineers to drive adoption and efficiency. Based in Jakarta, he brings a collaborative, purpose-driven approach and a knack for turning subtle user cues into strategic product decisions.
7 years of coding experience
2 years of employment as a software developer
Information Technology, Information Technology at Universitas AMIKOM Yogyakarta