Summary
Putri Agithasari is a Senior Executive in Digital Planning and Strategy with a decade of experience building high-impact media plans across Southeast Asia for telecom, consumer electronics, FMCG and BFSI clients. She combines agency-honed agility and a data-driven approach to design, execute and optimize cross-market digital and ATL campaigns, frequently presenting insights through Looker Studio and tailored decks. Having run campaigns and eCommerce initiatives across Indonesia, Cambodia, Malaysia and Singapore, she excels at aligning seasonal promo strategies to maximize ROAS during mega sales and A+ periods. Putri is as comfortable fostering client and media partnerships as she is mentoring junior planners and supporting media pitches. Known as a “dreamer-doer,” she brings a fast-learning mindset and practical operational experience—from eCommerce finance reconciliation to multi-market campaign optimization—that helps translate strategy into measurable growth. Based in Jakarta, she blends regional market intuition with hands-on execution to drive performance for brand and performance-focused advertisers.
10 years of coding experience
Bachelor's degree, Food Technology and Processing, Bachelor's degree, Food Technology and Processing at Universitas Gadjah Mada (UGM)