Qian Lee is a music licensing and partnerships specialist with a decade of experience driving artist and platform collaborations across APAC, currently leading Music Licensing and Partnerships for TikTok/ByteDance in Singapore. She blends a strong marketing background from major labels (Universal, Warner) and tech platforms (Meta, Shopee) to connect creative strategy with commercial licensing deals. Qian is fluent in content creation and analytics—having produced high-reach digital campaigns and organic content that exceeded 200K views—and she leverages that insight to optimise music discovery and monetisation. A first-class Communications graduate from NUS, she pairs academic rigour with hands-on production skills (filming, editing, Adobe Creative Suite). Known for a curious, idea-driven approach, she often pilots unconventional campaign concepts that bridge artist storytelling and platform growth. Despite a public-facing role, she keeps a quietly ambitious streak—summed up by a personal motto “ne plus ultra”—that drives continuous improvement.
10 years of coding experience
Communication Studies, Communication Studies at Nanyang Technological University Singapore
Diploma with Merit in Mass Communication Mass Communication/Media Studies, Diploma with Merit in Mass Communication Mass Communication/Media Studies at Ngee Ann Polytechnic
Bukit Panjang Government High School
Bachelor of Social Sciences Communication and New Media (First Class Honours Highest Distinction), Bachelor of Social Sciences Communication and New Media (First Class Honours Highest Distinction) at National University of Singapore
A LaTeX template for thesis of the National University of Singapore (NUS)
Contributions:1 review, 42 commits, 3 PRs in 4 years 8 months
nusnationalsingaporeoverleaflatex-template
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Qian Lee - Music Licensing And Partnerships, APAC at TikTok