Qinchi Song
Global E-commerce Growth Marketing at ByteDance
Shanghai, Shanghai, China
Summary
👤
Senior🎓
Top SchoolQinchi Song is a growth marketing leader with 8 years of global experience scaling D2C and B2B businesses across US, EMEA, and APAC, currently driving global e-commerce growth at ByteDance. She combines hands-on channel expertise—SEO, paid search, paid social, display, video, and programmatic—with deep marketing analytics and attribution skills using GA, Heap, PowerBI and Looker to optimize acquisition and lifetime value. Qinchi has led cross-functional teams and P&L ownership at Florasis, building a 30+ person operation to expand into USCA, EMEA and Japan, and previously scaled multi-brand growth at HelloFresh. She’s fluent in marketing automation and B2B lead-gen frameworks (Marketo, Pardot, Pardot+Salesforce implementations) and runs disciplined experimentation across creative, landing pages and audience segmentation. Known for marrying data-driven rigor with creative channel strategies, she often uncovers growth levers by linking product, finance and data science insights. Outside core channels she leverages a mix of direct mail and influencer programs to unlock less-obvious acquisition pathways in new markets.
8 years of coding experience
7 years of employment as a software developer
Master of Science (M.S.), Integrated Marketing, Master of Science (M.S.), Integrated Marketing at New York UniversityBachelor of Arts, Financial Accounting, Accounting and Finance, Management, Bachelor of Arts, Financial Accounting, Accounting and Finance, Management at Shanghai University
English, Chinese
Stackoverflow
1reputation
0reached
1answer
0questions
Github Skills (21)
go-http7
go6
slice6
http-server5
http5
golang4
mux4
microservices4
high-performance4
extensibility3
fabric3
hyperledger2
hyperledger-fabric2
ibm-watson2
blockchain2
Programming languages (4)
Github contributions (5)
SOSCON-2018/SOSCON.top
May 2018 - Jun 2018
Contributions:93 commits, 59 pushes in 1 month
qaqgame/-W-Game-Server
Aug 2019 - Aug 2019
Contributions:19 commits, 17 pushes, 1 branch in 23 days
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