Qiuyi Yu is a data-driven marketing coordinator with nine years of experience blending information systems and digital marketing to drive measurable growth. Based in the DC metro area, she leverages Tableau, Google Analytics/AdWords, and R to translate customer and campaign data into actionable strategies that boosted click-through rates by 83% in one week. Her background includes analytics roles at Citibank and Citi Securities where she built predictive models, defined KPI frameworks, and improved forecast accuracy by 20%. A Johns Hopkins Carey Business School graduate in Information Systems and Marketing, she combines technical rigor with hands-on campaign execution. Qiuyi’s pragmatic curiosity shows in her willingness to rework SEO and funnel metrics based on competitor and demographic analysis. She is currently seeking opportunities to apply her analytics-first approach to growth and acquisition challenges in the Washington, D.C. area.
9 years of coding experience
Master's degree, information system, Master's degree, information system at The Johns Hopkins University - Carey Business School
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