Summary
Quentin Berder is a Product Director with 14 years of experience leading product, delivery, design and data teams to build mobile apps, omnichannel platforms and WeChat Mini Programs for top retail, F&B and hospitality brands such as Nike, Starbucks, Hilton and Burberry. Based in Shanghai with a strong track record opening and scaling international operations (France, Germany) at Wiredcraft, he has grown regional revenues into multi-million dollar markets while managing a department of 80 and overseeing accounts that represent 40% of company revenue. He combines technical roots in mobile communications and web engineering with strategic product leadership, driving rapid iterations that balance quality and velocity—evidenced by helping Starbucks scale a digital loyalty program to over 20 million users. Quentin is fluent in navigating the Chinese market and omnichannel strategy, and he pairs hands-on delivery improvements (reduced delivery times, improved employee happiness) with commercial growth. Known for building remote teams across Europe and stabilizing sustained 200% growth periods, he thrives on turning market assessment and user needs into executable digital roadmaps.
14 years of coding experience
8 years of employment as a software developer
Master, Mobile communication, Master, Mobile communication at Aalborg University
Bachelor, Electronics, Electrotechnics, Bachelor, Electronics, Electrotechnics at Université Paris-Est Marne-la-Vallée
Baccalaureat, Sciences, Baccalaureat, Sciences at Lycee naval de Brest
Master, Telecommunication, Master, Telecommunication at ESIEE PARIS
French, English, Spanish, Chinese