Rachel Cope is a design leader with 11 years of experience building user-centered products across Web3, consumer tech, and enterprise, most notably scaling MetaMask’s design org from a two-person team to 30+ designers while helping grow its user base from 200k to 35M. She combines strategic vision—org design, brand refreshes, and cross-org integrations—with hands-on craft in product, research, and design systems, making complex decentralized tech more accessible and trustworthy. Her career spans Google Pay, thoughtbot, and impactful civic projects with Code for America and MIT Media Lab, demonstrating a rare fluency between consulting agility and product-scale leadership. Now leading design at CoinFello, she’s applying that experience to a self-sovereign AI agent for safer, more discoverable DeFi. Colleagues rely on her for clear decision frameworks and mentoring, and she has a track record of embedding research and data-driven practices into design teams.
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