Summary
Rachel Lobdell is a media executive with 11 years of experience architecting editorial strategies that grow audiences, revenue, and meaningful consumer habits. She has led transformation at major outlets—driving 20% audience growth in six months at Gannett, launching national election coverage and fellowship programs, and steering Fortune.com’s editorial and sponsorship strategies. Known for cross-functional collaboration, she builds teams, products, and membership or community-driven initiatives that convert editorial impact into commercial results. An operational problem-solver who routinely reclaims budget for content, she also brings hands-on experience launching newsroom fellowships and pop-up newsletters that spur audience experimentation. Based in New York, she pairs newsroom craft with strategic partnerships and a track record of turning tricky problems into scalable programs.
10 years of coding experience
5 years of employment as a software developer
University of Missouri