Rachel Peng
Product Marketing Manager at Karbon
Greater Houston United States
Summary
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Top SchoolRachel Peng is a product marketing manager with a decade of B2B experience and eight years of hands-on marketing execution, currently shaping go-to-market strategy at Karbon. She blends full‑stack product marketing with deep analytics—building Power BI/Data Studio/Tableau dashboards and using data-driven insights to drive organic growth and conversion lift. Her background spans content strategy, SEM management across 16 programs, and leading regional marketing at North America level, with a proven record of doubling organic traffic and tripling digital conversions. Comfortable partnering with product, sales, agencies and C‑suite stakeholders, she brings a rare mix of technical measurement skills and creative content leadership. Based in Greater Houston, Rachel also has international experience from AIESEC and consulting in China, which informs her customer segmentation and global-first thinking.
7 years of coding experience
10 years of employment as a software developer
Bachelor's Degree Finance Accounting and Management, Bachelor's Degree Finance Accounting and Management at The University of Nottingham Ningbo ChinaMaster's Degree Advertising, Master's Degree Advertising at Southern Methodist University
Chinese, EnglishGithub contributions (5)
RachelPengmkt/Machine-Learning-University-of-Washington
Jan 2019 - Sep 2019
Contributions:10 commits, 8 pushes, 1 branch in 8 months
RachelPengmkt/IBM-Data-Visualization-With-Python
Sep 2019 - Oct 2019
Contributions:12 commits, 11 pushes, 1 branch in 12 days
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