Rafa García is a GTM presales and value engineering leader with 17 years of experience driving continuous improvement and process optimization across customized product delivery and customer care. Based in Madrid, he has progressed through technical and customer-facing roles at Celonis and ASSIA, moving from deployment engineering and data-heavy solutions to leading regional value engineering for Iberia & LATAM. Rafa combines deep technical foundations in telecom, Java/UNIX/Oracle stacks and data mining with a strong presales orientation that converts delivery efficiencies into new business. He is skilled at building scalable delivery processes, managing complex EMEA programs, and aligning technical solutions to commercial outcomes. Colleagues describe him as pragmatic and service-oriented, comfortable translating large datasets and operational realities into compelling value propositions. His background in telecommunications engineering and an honours thesis in web technologies underscores a career-long blend of hands-on engineering and strategic customer engagement.
18 years of coding experience
14 years of employment as a software developer
Ingeniero Superior de Telecomunicación, Electrical Engineering - Computer Science, Ingeniero Superior de Telecomunicación, Electrical Engineering - Computer Science at Universidad Politécnica de Madrid
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