Rafael Marques is a Senior Marketing Automation Manager with eight years’ experience designing and executing data-driven, multi-channel customer journeys across finance, telecom, pharmaceuticals and sports events. Based in Auckland after moving from Brazil in 2014, he combines technical skills (SQL, HTML, CDP integrations) with a systems-thinking approach to reduce errors and improve retention through precise segmentation and automated lifecycle programs. He’s led complex compliance communications, supported NPIs and “One Wallet” initiatives, and built processes that scale across teams while mentoring new joiners. Comfortable both building templates and translating business goals into measurable campaigns, Rafael thrives on the intersection of technology and human behaviour and is drawn to projects that challenge holistic customer experience. An early web developer by training, he brings a hands-on appreciation for implementation details that often make the difference between a campaign that runs and one that performs.
Contributions:6 pushes, 1 branch in 2 years 4 months
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