Summary
Rafael Silveira is a product marketing and digital product leader with 8 years of experience blending technical foundations in Computer Engineering with strategic business training to drive payments and e-commerce growth across LATAM. At Adyen he defines GTM strategies, built demo environments in São Paulo and Mexico now used as regional benchmarks, and launched a global Demo Tool to empower commercial teams with customizable product experiences. Previously at Cielo he led API and developer-portal initiatives, shaping platform strategy and developer success for Brazil’s largest acquirer. He pairs hands-on product delivery and cross-functional orchestration with a knack for turning technical capabilities into compelling customer stories and measurable campaigns. Outside corporate roles he scaled Spikeball’s presence in Brazil—running events, e-commerce and community programs—demonstrating entrepreneurial marketing chops and operational ownership.
8 years of coding experience
5 years of employment as a software developer
Engineer's degree, Computer Engineering, Engineer's degree, Computer Engineering at Pontificia Universidade Católica de Campinas
Fédération Internationale de l'Art Photographique
Digital Product Leadership, Desenvolvimento de produtos digitais, Digital Product Leadership, Desenvolvimento de produtos digitais at Tera
High School Diploma, High School Diploma at Colégio Progresso Campineiro
English, Spanish