Summary
Rafael Soto is a seasoned technology entrepreneur and leader with 11 years of experience building and scaling web and product teams from Mexico City. As CEO of Box Factura since 2015 and CTO of osom since 2013, he combines executive strategy with hands-on technical leadership across product, web services, and digital campaigns. His background includes leading development teams and coordinating municipal web services, reflecting a strong blend of public-sector and startup execution. Rafael pairs a formal education in marketing and business administration with practical experience in online strategy and site administration, enabling him to align product development with market and user needs. An operator who moves between code, product, and growth, he brings entrepreneurial pragmatism and a track record of sustaining ventures over a decade.
11 years of coding experience
1 year of employment as a software developer
Master, Marketing, Master, Marketing at Universidad Aut贸noma de Chihuahua
Bachelor, Marketing, business administration, Bachelor, Marketing, business administration at Instituto Tecnol贸gico de Chihuahua
Spanish, English, French