Raffaela Machado is a marketing analyst with 11 years of experience blending strong literary and journalistic training with data-driven digital marketing expertise. She specializes in inbound and content marketing, SEO, email automation and GTM strategies, having led campaigns and teams across B2B and B2C contexts and managed large events like Expomafe. Her academic background in English literature and research in children’s and young-adult literature informs a distinctive storytelling-first approach to copywriting and content strategy. Comfortable with tools such as SEMrush, Google Analytics, RD Station and WordPress, she turns performance data into actionable optimizations and integrates CRM/BI insights to boost conversion. Notably, she pairs academic publishing and conference experience with hands-on automation and AI use to streamline content distribution and scale impact.
11 years of coding experience
5 years of employment as a software developer
Ensino Superior Letras - Língua Inglesa e Literaturas de Língua Inglesa, Ensino Superior Letras - Língua Inglesa e Literaturas de Língua Inglesa at Universidade Estadual Paulista Júlio de Mesquita Filho
Pós-graduação Lato Sensu Marketing e Comunicação, Pós-graduação Lato Sensu Marketing e Comunicação at Universidade Anhembi Morumbi
Postgraduate Degree, Postgraduate Degree at Faculdade Unyleya
MBA EM JORNALISMO DIGITAL Comunicação e Jornalismo, MBA EM JORNALISMO DIGITAL Comunicação e Jornalismo at Descomplica Faculdade Digital
Contributions:17 pushes, 1 branch in 2 years 4 months
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Raffaela Machado - Analista De Marketing at Climatempo