Raj Daiya
Director, Advanced Analytics at WPP Media
New York, New York, United States
Summary
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Senior🎓
Top SchoolRaj Daiya is a Director of Advanced Analytics based in New York with eight years of experience turning data into commercial impact across CPG, retail media, automotive, and pharma. He has risen through analytics and data science roles at WPP Media and OMD USA, currently leading analytics for Unilever-focused brand and retail media initiatives. Raj combines an MS in Computer Science from NYU with hands-on ML and BI experience—ranging from forecasting student engagement to building data-driven media strategies—to bridge technical modeling and business outcomes. Known for driving cross-functional collaboration, he has a track record of translating complex analytics into actionable recommendations that improve campaign performance and client ROI. Notably, his background spans both software engineering internships and global project work in pharmaceutical R&D, giving him a rare mix of product, research, and commercial analytics perspective.
8 years of coding experience
8 years of employment as a software developer
Master of Science - MS Computer Science, Master of Science - MS Computer Science at New York UniversityBachelor's degree Computer Engineering, Bachelor's degree Computer Engineering at University of Mumbai
kutchhi, Gujarati, Hindi, EnglishGithub contributions (5)
rajdaiya/Music-Streaming-Application
Mar 2018 - Jun 2021
Contributions:5 commits, 4 pushes, 1 branch in 3 years 3 months
rajdaiya/TweetSum
Dec 2017 - Dec 2018
Contributions:10 pushes, 1 branch in 1 year
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