Summary
Rakesh Sidana is a founder, creative director, and award-winning film/photographer with over 25 years crafting cinematic brand stories for clients like Harley-Davidson, Ford, Canon and Jack Daniel’s. As CEO of SYNKRNS.AI™ he blends narrative strategy, advanced AI production, and subscription content systems to scale editorial-grade campaigns for fashion, luxury and wellness brands. He previously led BIPOC-centered boutique studios and served in senior creative roles at Corus Entertainment, moving from editor to executive producer and directing high-profile broadcast and commercial work. Author of Chief Story Officer™ and Creative Director of Machines™, he pairs deep practical production expertise with a published framework for brand storytelling. Comfortable operating between North America and India, he brings both runway-level fashion sensibility and mass-market advertising discipline to projects. A hands-on leader, he focuses on building repeatable creative systems that reduce production friction while amplifying narrative impact.
11 years of coding experience
12 years of employment as a software developer
ATVF Film/Cinema/Video Studies, ATVF Film/Cinema/Video Studies at Sheridan College
Certification Social Media Strategist, Certification Social Media Strategist at Social Media Strategist
English, Hindi, Urdu