Raphael Green is a results-driven co-founder and mobile marketing veteran with eight years of experience building and scaling programmatic media buying and mobile user-acquisition teams. He founded Z2A Digital after leading strategic partnerships and founding mobile affiliation and media buying divisions at Edge226, where he bridged product, development and global sales to grow B2B marketing solutions. Known for a strong technical orientation and expert-level analytics (especially Excel), he repeatedly turned early-stage operations into profitable, fully functional departments at Crossrider/Definiti. Raphael combines global team leadership and deal-making skills with a creative, problem-solving mindset and a relentless focus on continuous improvement. Based in Israel and educated in management and marketing (MBA honors), he excels at turning complex mobile ad ecosystems into scalable revenue streams. He’s notable for thriving on obstacles and networking across markets to unlock new partnerships and product opportunities.
8 years of coding experience
8 years of employment as a software developer
MBA Program for Honor Students, Marketing Management, MBA Program for Honor Students, Marketing Management at Bar-Ilan University
B.A., Management and Social Sciences, B.A., Management and Social Sciences at Ben-Gurion University of the Negev
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