Raphael Straatmann is a product and technology leader with eight years of experience scaling consumer-facing digital and operational systems, most notably co-founding and growing Liv Up’s Product & Tech to $40M in revenue and Series D scale. He blends hands-on engineering and product strategy to build end-to-end platforms—from proprietary e-commerce and high-conversion mobile apps to data-driven operations software that connected kitchens, logistics and customers. Known for pragmatic, impact-first engineering (including a “GitHub for recipes” to link batches to customer feedback), he hires and grows diverse, mission-driven teams and translates sustainability goals into measurable operational improvements. Recently focused on AI-first consumer products and learning platforms, he has prototyped genAI HR tools and launched an AI-driven gamified language app, demonstrating a knack for bringing frontier tech into product-market fit. Based in São Paulo, he combines industrial engineering rigor with startup instincts to reduce waste, lower costs and accelerate time-to-value.
8 years of coding experience
9 years of employment as a software developer
Industrial Engineering, Industrial Engineering at USP - Universidade de São Paulo
Repositório que mostra empresas e projetos que utilizam GraphQL no Brasil
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