Partner & Investor at WOT | Female Sport Marketing
Madrid, Community of Madrid, Spain
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Summary
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Senior
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Top School
Raul Lara is a Madrid-based digital entrepreneur and investor with over a decade of experience building and scaling marketing and ad-tech businesses across Europe and Latin America. He has founded and led multiple companies—most recently WOT Female Sport Marketing and Impacting—where he grew email marketing operations to serve 500M+ users and introduced innovations like embedded video email and Comscore-audited services. Raul combines strategic business development, data-driven productization and revenue optimization (from meta-search travel platforms to programmatic advertising networks) with hands-on tech and BI-driven monetization. An MBA graduate and assistant professor at Universidad Politécnica de Madrid, he blends academic insight with commercial execution and a track record of creating new revenue lines from media and technology. Notably, he has repeatedly turned content- and data-rich properties into diversified monetization engines, including a 5M-user travel database and multi-country operations.
10 years of coding experience
3 years of employment as a software developer
Master of Business Administration - MBA Marketing & Business Managment, Master of Business Administration - MBA Marketing & Business Managment at ESIC Business & Marketing School
Bachelor Degree of Business Administration - BDBA Business Administration, Bachelor Degree of Business Administration - BDBA Business Administration at Universidad CEU San Pablo
Immersion courses Languages, Immersion courses Languages at International House
Contributions:12 releases, 22 commits, 20 pushes in 2 years 5 months
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Raul Lara - Partner & Investor at WOT | Female Sport Marketing