Chief Marketing Officer Director, VinFast Middle East
Dubai, Dubai, United Arab Emirates
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Summary
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Senior
🎓
Top School
Ravi Cheni is a senior marketing leader with 19 years’ experience building automotive and EV brands across 80+ countries, currently serving as Chief Marketing Officer for VinFast Middle East where he established the regional marketing function and led multi-market EV launches across six GCC countries. He has held strategic regional roles at Nissan managing a $250M SUV/NEV portfolio and driving GTM, pricing and analytics across AMIEO, and earlier built brand and product programs at Maruti Suzuki and ANAND Group. Known for translating strategy into measurable action, Ravi combines product, pricing and performance marketing with deep dealer and channel development expertise to drive scalable growth. He brings a rare blend of program management roots and modern digital/AI-led marketing rigor, plus hands-on experience aligning global HQs with local market execution. Based in Dubai and armed with executive education from Wharton, IIM Bangalore and Vanderbilt, he’s equally comfortable shaping CXO-level strategy or optimizing campaign funnels through data and partnerships.
11 years of coding experience
St.Augustine High School,Hyderabad
Leadership Program Business Administration and General Management, Leadership Program Business Administration and General Management at Vanderbilt University - Owen Graduate School of Management
Master of Business Administration (MBA) Strategy and Marketing, Master of Business Administration (MBA) Strategy and Marketing at Indian Institute of Management Bangalore
BE Mechanical Engineering, BE Mechanical Engineering at Osmania University
Winner of 2014-15 Global Marketing Competition, Winner of 2014-15 Global Marketing Competition at ESIC Business & Marketing School
Executive Programme in Leadership and Management, Executive Programme in Leadership and Management at Wharton Executive Education
Product Life cycle management and Business culture Japanese Business & Culture., Product Life cycle management and Business culture Japanese Business & Culture. at AOTS-HIDA,Japan
International Immersion Program Korean Business, International Immersion Program Korean Business at Korea Advanced Institute of Science and Technology
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Ravi Cheni - Chief Marketing Officer Director, VinFast Middle East