Ray Mcim is a marketing leader with 11 years’ experience blending strategic planning, recruitment-focused campaigns and hands-on digital delivery across higher education and agency environments. Currently Head of Marketing at 2tall.com after six years managing integrated marketing for multiple Schools at the University of Aberdeen, he specialises in programme recruitment, new programme development (on-campus, online and short courses) and market insight-driven conversion activity. His background as a front-end developer and business manager gives him rare technical fluency and commercial rigour—able to oversee creative, analytics and budgetary decisions while understanding implementation constraints. Known for building and coaching small teams, he also brings practical e-commerce and SEO experience from earlier roles, enabling pragmatic growth strategies that bridge academic and commercial objectives.
11 years of coding experience
19 years of employment as a software developer
BSc (Hons) Neuroscience, BSc (Hons) Neuroscience at University of Aberdeen
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