RBA is a product-focused engineer with 10 years of experience building impactful software across Amazon and Meta, blending engineering, product, AI, and data expertise. Based in the US and Israel, they bring enterprise-scale rigor from FAANG environments while maintaining a product-minded approach to shipping customer-centric solutions. Comfortable across engineering and product responsibilities, RBA excels at translating complex data and AI capabilities into practical features that drive user value. Their background suggests a knack for operating at the intersection of systems, analytics, and product strategy—often contributing beyond code to shape roadmaps and metrics.
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