Rebecca Sliter is a senior engineering leader with 12 years of experience building greenfield products and scaling them into high-performing organizations across consumer platforms. She has driven major revenue and growth levers—standing up Ads, Partnerships, and Growth teams for MyFitnessPal’s 250M+ user base and launching the paid seller ads and analytics business at Etsy. Rebecca combines product-focused engineering with ML and platform expertise, having cut ML time-to-experiment dramatically at Etsy and enabled faster iteration for ranking and recommendation systems. She’s adept at shipping new verticals from zero to scale, including delivering a reimagined mobile seller experience and partnering on OpenAI Health apps integrations. Fluent in pragmatic cross-functional leadership, she also teaches real-world software development and has international experience bootstrapping teams and operations in Latin America. Colleagues describe her as a builder who brings agentic AI practices and measurable business impact to complex, data-rich consumer products.
13 years of coding experience
6 years of employment as a software developer
B.S Computer Science, Internet Studies, B.S Computer Science, Internet Studies at Appalachian State University
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