Senior Leader Of Customer Insight & Targeting at EDF (UK)
Folkestone and Hythe District, England, United Kingdom
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Summary
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Senior
🎓
Top School
Rebecca Vickery is a hands-on data leader with over 16 years of experience applying data science, analytics and customer insight to drive commercial outcomes, currently leading Customer Insight & Targeting at EDF UK. She progressed from web analytics through platform-level ML delivery to strategic data science leadership, building production Python models and orchestrated GCP pipelines with Airflow. Rebecca combines technical depth in segmentation, recommendation systems and experimentation with practical product-facing delivery—she previously standardised self-serve test reporting and led RFM segmentation work that materially improved marketing effectiveness. A regular writer for Towards Data Science, she translates complex methods into accessible narratives and pragmatic solutions. Based in Folkestone, she blends a scientific background in molecular biology with contemporary data engineering skills, giving her an unusually experimental, evidence-led approach to customer strategy.
10 years of coding experience
10 years of employment as a software developer
Molecular and Cellular Biology, Molecular Biology, First, Molecular and Cellular Biology, Molecular Biology, First at The University of Huddersfield
Data Science Path, Python, Data Science Path, Python at Dataquest.io
Data, exploration analysis of furlough feelings survey
Contributions:4 PRs, 3 pushes in 11 days
surveydata-explorationfeelings
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Rebecca Vickery - Senior Leader Of Customer Insight & Targeting at EDF (UK)