Summary
Reda Lazri is a Lead Product Designer with 14 years of experience crafting user-centered products across web, mobile, and branding. He combines hands-on UI/UX work with systems thinking—building design systems, processes, and cross-functional workflows that help product, engineering, and brand teams speak the same language. His background spans startups and scale-ups (including leadership roles at YASSIR and recent positions leading product design at CAMIO, Alwasaet, and LabLabee), where he’s led feature redesigns, mentored new designers, and driven service launches like YASSIR Express. A self-taught designer with formal courses in development and version control, he bridges visual design and implementation, often contributing to design libraries and front-end integration. Known for spotting friction early, he pairs aesthetic sensibility with pragmatic testing to iterate toward measurable outcomes.
14 years of coding experience
12 years of employment as a software developer
Full Stack Web Development Certification, Computer Software Engineering, Full Stack Web Development Certification, Computer Software Engineering at Free Code Camp
Version Control with Git, Computer Software Technology/Technician, Version Control with Git, Computer Software Technology/Technician at Udacity
The Complete Flutter Development Bootcamp Using Dart, Flutter Development, Junior Flutter Developer, The Complete Flutter Development Bootcamp Using Dart, Flutter Development, Junior Flutter Developer at Udemy Course
Design, Design at Self-taught
English, French, Arabic