Summary
Reed Lauber is a seasoned software leader and co-founder with 14 years of experience building front-end focused products and guiding engineering teams from startup to scale. Based in Portland, he progressed from early web development roles to senior staff engineering at Zendesk before launching Subduction, Inc., blending hands-on engineering with company leadership. Reed's background spans UX-forward frontend work, technical direction for events, and leading teams through product-focused transitions, reflecting a rare mix of design sensibility and engineering rigor. He consistently ships polished, user-centered interfaces informed by a BA in Studio Art, which gives him an edge in translating visual intent into maintainable code. Known for bridging product, design, and engineering, he excels at turning ambiguous requirements into practical systems that scale. Colleagues describe him as a pragmatic builder who brings entrepreneurial energy to technical problems.
14 years of coding experience
21 years of employment as a software developer
BA, Studio Art, BA, Studio Art at Kenyon College