Summary
Reed S is a Senior Frontend Developer with 13 years of experience building high-impact web experiences, currently shaping React-driven products at Experian from Charlotte, NC. He brings deep expertise in React, JavaScript, CSS and PHP, with a track record of boosting conversion and performance—most notably saving POPSUGAR a billion API calls annually and delivering A/B-tested car configurators and CRO tooling. Reed blends a psychology degree with computer science coursework to design interfaces informed by user behavior as well as technical constraints. Comfortable across the stack, he’s shipped interactive graphics (Pixi.js), email infrastructure, and conversion optimizations that move business metrics, not just pixels.
12 years of coding experience
7 years of employment as a software developer