Reef Loretto is a Head of Engineering based in Los Angeles with 11 years of software experience, primarily driving product and platform work at early-stage startups. He blends hands-on engineering with people-focused leadership, frequently switching between individual contribution and management to nurture healthy team dynamics. Reef’s career progressed from software engineer roles at Privy to senior and CTO responsibilities at Catalog, and now leading engineering at StretchDollar, showing a pattern of rapid ownership growth. Trained in both computer science and business at Northeastern and with a music production certificate from Berklee, he brings a multidisciplinary, craft-oriented approach to system design. Colleagues describe him as someone who treats engineering as a craft—proud of systems he helps build while prioritizing sustainable team culture.
10 years of coding experience
5 years of employment as a software developer
Specialist Certificate Producing Music with Logic, Specialist Certificate Producing Music with Logic at Berklee College of Music
Bachelor’s Degree Computer Science and Business, Bachelor’s Degree Computer Science and Business at Northeastern University
Contributions:4 PRs, 16 pushes, 5 branches in 1 year 4 months
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Reef Loretto - Head Of Engineering at StretchDollar