Reid Mcfarland
Senior Director Of Engineering at Heroku
Portland, Oregon, United States
Summary
👤
Senior🎓
Top SchoolReid Mcfarland is a seasoned engineering leader with 17 years of experience building web platforms and teams, currently serving as Senior Director of Engineering at Heroku/Salesforce in Portland, Oregon. His career stretches back to the early internet era—LPMud and IRC—and includes hands-on roles from sole developer at small ISPs to leading large engineering organizations and web architectures at YP, EarthLink, the Los Angeles Times, and AT&T. Reid is fluent in Ruby/Rails and Java-based systems and has a strong track record of modernizing legacy platforms, driving savings through pragmatic re-architecture and rapid product launches. He combines operational rigor (deployments, QA standards, testing) with people-first leadership—mentoring engineers, instituting best practices like DRY and Scrum, and aligning teams with product goals. A mathematics and drama background gives him an analytical yet communicative approach to problem solving and cross-functional collaboration. Notably, his longevity in internet engineering means he often bridges vintage systems thinking with contemporary cloud-native delivery.
17 years of coding experience
28 years of employment as a software developer
Mathematics Drama, Mathematics Drama at Worcester Polytechnic Institute
Github Skills (37)
activeresource9
ruby-module9
pattern7
endpoint7
sketchup7
ruby-on-rails5
logging5
dry-rb5
api5
hanami5
rails5
web-application5
coercion4
ruby4
metaprogramming4
Programming languages (3)
Github contributions (5)
adore/daylight
Jun 2014 - Oct 2014
Contributions:358 commits in 4 months
ruby-on-railsrailsrubyextensionsactiveresource
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