Reid Workman is a technical co-founder and full-stack engineer with 12 years building production web platforms and AI-driven marketing intelligence. At Noblebase he architects scalable data pipelines, LLM-driven insights, and agent-based automation to eliminate wasted ad spend and surface clear growth signals. His hands-on stack blends Ruby on Rails, Postgres, React and serverless infrastructure with practical integration of OpenAI, Anthropic, LangChain and vector stores to turn messy marketing data into action. Reid’s background spans fintech, logistics, and CRM products where he’s reduced operational costs, led greenfield launches, and shipped customer-facing integrations like payments and API-driven money movement. He’s driven by pragmatic prototypes—“software my mom likes to use”—and a knack for turning complex data flows into simple business decisions.
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