Director, Membership, Volunteer Services, And Customer Experience at BICSI
Lakeland, Florida, United States
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Summary
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Senior
Reinaldo Llano is a bilingual customer experience and membership director with 8+ years of experience driving measurable retention, revenue, and operational efficiencies through data-driven insights and digital transformation. At BICSI he built and scaled customer care and experience practices, implemented research-driven feedback loops, and launched campaigns that unlocked new revenue while improving purchase and training access. He combines marketing analytics, CRM and CMS strategy, and process redesign with strong financial stewardship to translate customer voice into prioritized product and operational changes. A thoughtful, collaborative leader, he develops cross-functional partnerships and clear KPIs to ensure teams deliver impact while feeling supported. Outside of his membership work he has practical coding and full-stack aspirations—founding Project Codex to mentor junior developers and earning a coding certificate to lead web and digital initiatives. An avid international traveler and lifelong advocate for education, he brings an entrepreneur’s curiosity to solving customer problems.
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Reinaldo Llano - Director, Membership, Volunteer Services, And Customer Experience at BICSI