Rémi Bacha is the founder of Labs on Mars and a data scientist who blends a decade of hands-on SEO and online acquisition expertise with applied machine learning to accelerate growth for marketing and e-commerce teams. He has trained and coached over 200 companies—from startups to enterprise brands like L’Oréal, ManoMano and La Redoute—translating SEO challenges into data-driven acquisition strategies and AI solutions. Previously at OVH he led SEO/SEM across global markets and built ML models (with three patents filed) to extract actionable insights from product and user data. Rémi runs pragmatic, hands-on training programs and open-source tools that help SEO professionals automate tasks and predict the ROI of optimization efforts. Based in Paris, he combines product-minded experimentation with measurable business impact, often speaking at industry events to bridge SEO and data science. An unexpected strength: he turns complex SEO signals into reproducible ML workflows that teams can own and scale.
9 years of coding experience
3 years of employment as a software developer
Master of Marketing and Direct Marketing, E-Commerce & Marketing Digital, with honors, Master of Marketing and Direct Marketing, E-Commerce & Marketing Digital, with honors at IAE Lille
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