Ren Chen is a Principal Strategy Analyst with 11 years in the gaming industry, specializing in global player and market research and currently leading North America strategy at NetEase Games. He has steered playtesting and user research across the full development lifecycle for major overseas titles, including directing Closed Pre-Alpha and Alpha tests for Marvel Rivals. Combining quantitative analysis with qualitative insights, he builds research panels and delivers executive-facing frontier market reports that directly inform product and business decisions. Based in London and with a background that spans management and physics, he blends analytical rigor with operational experience from startups to large publishers. An uncommon strength is his hands-on involvement in both high-level strategy and the nuts-and-bolts of playtesting, bridging research, design and go-to-market execution.
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