Summary
Renan Salmazio is a web analytics specialist with 8 years of experience combining technical implementation and data-driven strategy to optimize digital performance. Based in São Paulo, he has delivered GA4, GTM and Google Ads implementations, fixed complex e‑commerce tracking issues, and built BigQuery pipelines and Looker dashboards to turn raw data into conversion-focused insights. He brings full-stack scripting skills—custom JavaScript and datalayer work—to ensure accurate measurement and reduce wasteful ad spend, and has trained teammates in practical tagging and JS patterns. His background in systems administration and software support gives him a pragmatic edge for troubleshooting production issues end-to-end. Currently at CVC CORP, he focuses on scalable measurement architecture and actionable analytics that directly impact user experience and revenue.
8 years of coding experience
3 years of employment as a software developer
Escolas Técnicas Estaduais
Business intelligence, big data and analytics - Postgraduate Degree in Data Science, Information Technology, Business intelligence, big data and analytics - Postgraduate Degree in Data Science, Information Technology at Anhanguera Educacional
Bachelor of Computer Science, Computer Program, Bachelor of Computer Science, Computer Program at Universidade Paulista
Portuguese