Summary
Renata Badiali is a CRM and Salesforce Marketing Cloud specialist with 8 years of experience designing and executing data-driven marketing programs across finance and professional services, currently shaping customer engagement at Stone. She progressed from hospitality and events into analytics and marketing technology roles at Deloitte and Accenture, bringing a user-centric mindset and strong stakeholder management to technical implementations. Renata combines technical training in Systems Development with an MBA in Event Management, enabling her to translate business strategy into scalable campaign architectures and automation. Known for bridging operational rigor with creative campaign design, she often leverages her event background to craft personalized customer journeys that boost retention and lifetime value.
8 years of coding experience
Master of Business Administration (MBA) Event Management, Master of Business Administration (MBA) Event Management at Universidade Anhembi Morumbi
Exchange Tourism, Exchange Tourism at Universitat de Girona
Bachelor degree Leisure and Tourism, Bachelor degree Leisure and Tourism at USP - Universidade de São Paulo
Instituto Federal de Educação, Ciência e Tecnologia de São Paulo
Portuguese, English, Spanish, catalão, French, Italian, German