Ricardo Alvarenga
Head Of LatAm Product Leadership - Measure
São Paulo, Brazil
Summary
👤
Senior🎓
Top SchoolRicardo Alvarenga is a product and data leader with over 20 years of experience driving measurement and retail insights across Latin America, currently heading LatAm Product Leadership for NielsenIQ’s Measure portfolio. He blends a marketing foundation (ESPM) and an MBA (FIA/USP) with hands-on mastery of data, systems and backend thinking—reflected in a GitHub-linked interest in computing and databases—to modernize core measurement products and launch digitized solutions. Known for full P&L and product accountability, he has led large teams and multi-million budgets to replatform retail measurement, relaunch flagship indices and accelerate product modernization across Brazil and LatAm. Ricardo’s cross-functional career spans product, data acquisition, customer success and revenue management, giving him rare fluency in go-to-market, operations and tech-driven product design. He repeatedly converts legacy processes into scalable, data-driven workflows and has a track record of building internal capabilities (Nielsen University) and strong client outcomes for FMCG/CPG customers. Based in São Paulo, he combines strategic leadership with a maker’s curiosity about systems and databases, enabling pragmatic execution of ambitious regional growth plans.
10 years of coding experience
Bachelor, Marketing, Advertising, Bachelor, Marketing, Advertising at ESPM Escola Superior de Propaganda e MarketingMBA, General Business, MBA, General Business at FIA - Fundação Instituto de Administração
Portuguese, English, Spanish
Stackoverflow
1reputation
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Github Skills (9)
projeto10
github9
rio9
git9
open-source8
css6
nodejs6
react6
javascript5
Programming languages (5)
Github contributions (5)
alvarengaricardo/fatecsjc-web
Aug 2018 - Jan 2023
Contributions:1 push in 4 years 5 months
alvarengaricardo/multtestlib
Dec 2022 - Mar 2023
Contributions:3 releases, 12 commits, 69 pushes in 2 months
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